sea state

Four women walking into the ocean with surfboards on a rocky beach.
A vertical lineup of seashells on a light background, from top to bottom: a brown and white spotted shell, a pink and white striped shell, a darker shell, a white shell with brown spirals, and a grayish shell.

Become a better surfer without turning the ocean into another place you have to prove yourself.

Surfing changed your life… but you know there’s so much more for you in your surf journey.

More turns you want to do
More boards you want to ride.
More places you want to surf.
More things you want to experience.

But maybe “more” isn't the whole point. Maybe always wanting more has felt like extra weight on your shoulders…

Maybe you want less.

Less trying to figure out by yourself.
Less wondering what you're supposed to work on.
Less overthinking the wave you didn't go on.
Less replaying what you did wrong on the drive home.
Less proving you belong in male-dominated lineups.
Less waiting until you're good enough to try the maneuver.

Sea State is where that stops.

Sea State is where you get to take your surfing seriously, get real coaching, and become the surfer you're capable of becoming—without losing the joy that made you fall in love with the ocean in the first place

Founding membership is limited to 25 women.

become a founding member

your surfing needs a direction

Several seashells of different shapes, sizes, and colors resting on a light-colored surface.

You don’t become the surfer you want to be by collecting random tips.

You need to know:

Where am I going?
What am I working on?
Why?
And how do I actually practice it?

That’s why the first thing you get inside Sea State is your Surf Season Guide.

We look at your surfing as a whole—your history, boards, waves, technique, style, inspiration, struggles, goals, and your vision.

Then we create a path forward.

Not a curriculum.
Not a list of skills to check off.

A bigger picture of where your surfing is going—and how you’re going to start getting there.

And because you’re going to change, your roadmap can too.

Every 3 months, you get a new Seasonal Guide that gives you a chance to reflect, recalibrate, and choose your next chapter. That’s how we stay in rhythm with the ocean.

Four people carrying surfboards walking along a rocky beach toward the ocean, overcast sky, palm fronds in the top left corner.
Photo of ocean waves with white foam and dark water, under a cloudy sky.
let's do this

what sea state is built on

  • A sanctuary to deepen your devotion and evolve in the water alongside women who truly see you. No ego, no earning your place, and no bad vibes. Simply arriving as you are, practicing play, and breaking through plateaus in your mindset + technique because you finally have somewhere to work on your surfing with people who support you.

  • 1:1 coaching - personalized video analysis of your actual waves from Maddy + Timmy Reyes (a former world-tour pro - insane value), a monthly coaching call, and space to ask questions at anytime in the sea state platform. For every board, technique, and fear question you have - we’re here for it! Plus you’ll your whole surf community supporting you. From advanced to beginner we learn from each other + support each other. You’ll be part of an inspirational crew that expands what’s possible.

  • From setting intentions and celebrating victories to board discussions, video submissions, and monthly live sessions. Stop scattering your surf progress. This is a dedicated space for your surfing life and vision. Journal prompts and check-ins every month to guide your journey.

  • Video breakdowns of maneuvers, recommendations for gear, workbooks, workshops, discounts, and as a founding member you get to request resources.

Sea State helps you turn your surfing from something you're trying to figure out into something you're intentionally building.

A person surfing on a blue wave in the ocean under a partly cloudy sky with distant mountains in the background.

Sea State isn't another janky library of random surf tips (ew). This is real coaching for your actual surfing.

I want to change your surfing.
I want you to surf on rail (and full understand what that means).
I want you to understand your technique, generate speed, make better decisions, catch better waves, improve your turns, learn the maneuvers you're dreaming about, and develop your own style.

You send in your surfing (or your inspo surfing) and we break it down.

Technique. Positioning. Timing. Wave selection. Speed. Line choice. Maneuvers. Boards. Style. Decision-making.

No vague advice. No trying to fix everything at once, but someone who knows your surfing and can help you see what comes next.

This is ongoing surf coaching and community for women who want to:

  • Know exactly what to work on next instead of collecting random surf tips.

  • Understand their own surfing—what's working, what's not, and why.

  • Learn how to actually practice so time in the water creates progress.

  • Develop real technique—speed, positioning, timing, turns, line choice, wave selection and maneuvers.

  • Surf more radically—on rail, with power, style, curiosity and expression.

  • Develop their own signature style instead of trying to become a copy of someone they admire.

  • Build confidence and assurance so they're willing to try things without needing to prove anything.

  • Become the surfer they're dreaming about, one season at a time.

Four women walk on a pebble beach carrying surfboards towards the ocean, with the words "Alla State" in pink script over the water.
A row of surfboards of various sizes and colors, mostly white and beige, standing upright on a fluffy white rug against a plain white wall.
let's do this

break through the surf plateau you’ve been stuck at for years (!)

A person walking along the beach at sunset, with the sky fading from orange to blue and the ocean visible in the background.
A person surfing on a wave in the ocean.
Four women walking out of the ocean carrying surfboards on a rocky beach with waves and the ocean in the background.
I'm ready

“The feedback and coaching has been great because I want to surf just like Maddy haha, and her tips have been on point and super clear. I’ve been in other coaching programs where the feedback feels really general. It was so fulfilling. I know I’ll be friends with them for life. Big statement, I know, but I wouldn’t say it if I didn’t truly feel that way!

More than successful experience. I improved my surfing skills and got exactly what I needed. I also learned a ton about surfboards, loved it. But honestly, my favorite part was meeting new friends who I clicked with right away (and have been hanging out with even after the program ended), which is not easy these days. I really enjoy the online meetups (even felt so much fomo about missing one due to travels haha ☹️), and I can’t wait to go on a surf trip with them in a month!

-Silvana

A woman surfing on a wave in the ocean, riding a white surfboard, wearing a black swimsuit.

what happens inside sea state:

Everything that’s included from the second you join.

Collage of digital screens displaying surfing-related content, including a surf meetup event, a website with resources, photos of ocean waves and people surfing, and seasonal vision boards with ocean and sunset images.
become part of sea state

what’s inside sea state:

Sunset over the ocean with palm tree fronds in the foreground.
women surf clip review and video analysis for surf coaching with advanced line drawing and positioning technique and professional surf coaching
Video analysis surf coaching for women with advanced software and breakdowns for professional coaching.
Woman surfing on a wave in the ocean.
A text message discussing surfing, wave riding, and visualization techniques, mentioning Madelin Reyes.

you might be one of us if…

Group of women on the beach, one laughing and another smiling, with a surfboard in the foreground and a pastel-colored wall behind them.

  • You keep saying you want to surf more, and the weeks keep going by anyway.

  • You're a little intimidated by your local lineup, and you're tired of pretending you're not.

  • Surfing sometimes feels like the only thing that matters. You plan your life around the tides. You wake up before the sun, or you move your whole schedule so you can surf midday when it's glassy. But you still feel lost on the journey.

  • You're building work-life balance so you can go surf whenever you want to, but you still don’t have examples of how women are doing that in real life.

  • Your surfboards are your birkins.

  • One good session can be the highlight of your whole month

  • You don't want bro culture or big egos. You’re tired of male dominated lineups making you feel small.

  • You don't know what board to buy next, but you know it's the thing that unlocks your next level, and you don't know who to ask.

  • You want surfing to feel joyful again. Not like logistics. Not like proof you're good enough to be there.

  • You're not looking for a bootcamp. You're looking for a way to improve your surfing without the stress.

  • What you actually want, under all of it: to be seen. In your surfing, and in your love for it. And to find the women who feel it too.

  • You've wanted this for a long time. And wanting it quietly has started to feel like settling.

that's me

“It feels like a supportive little family! Truly such a safe place to come as you are & dive deeper into your surfing in a way that is tailor fit for you. I felt zero judgement - I felt very understood, and fell in love with the community of gals Sea State brought to the table!

Almost like a reset button for my surf journey in the best way possible. The feedback leaves me feeling more encouraged than before, because Maddy & Timmy give such practical advice that really helps things click.The coaching I receive inside Sea State is so helpful, personable, and encouraging.I feel empowered to trust myself and it has so many practical technique tools - which helped my confidence so much. And the community feels so refreshing!

It’s truly so much more than just coaching - it’s a community that embraces you, hears you, and supports you wherever you are in your surf journey.”

-Olivia

A woman surfing on a wave in the ocean, crouched on a red surfboard with a focused expression.

your guides.

This isn't just a platform. It's your surf family, your coaches, and a safe place to land, all in one.

A woman in a white hat and bikini riding a wave on a surfboard in the ocean under a blue sky with scattered clouds.

Maddy

I've been the woman trying to figure this out too. I surf all kinds of boards. I learned to shortboard later in life. Style matters deeply to me.

And after coaching 30+ women, I've seen the same thing over and over: Women don't necessarily need more information. They need someone to help them see their surfing.

Someone to say:
Here's what I see.
Here's what you're already doing.
Here's what's keeping you from the next thing.
Here's what I'd work on.
Here's how I'd practice it.

And someone who understands that becoming a better surfer as a woman isn't only about technique.

It's also about learning to trust yourself, take up space, try things, and stop treating every wave like a test you have to pass.

That's the kind of coaching I want Sea State to be.

Founder and Coach
A person surfing a large wave in the ocean during daylight.

Timmy

Your favorite surfer's favorite surfer. The eternal grom, whether he's in a 20 foot barrel or 2 inches of whitewater. No one on earth is more stoked than Timmy. He's a professional surfer who left the championship tour, at 11th in the world, to chase his real vision: become one of the most barreled people on the planet.

He's also a true mermaid, deeply in touch with the ocean, which is exactly why he thrives in this space with us.

Our technique coach, our insider for all things surf, and the one always reminding us not to take life too seriously, that the wins are worth celebrating, and that learning is supposed to be fun.

Not everyone gets to work with one of the best and most barreled surfers in the world. Timmy’s job in Sea State is to answer any technique questions in our video analysis coaching. He also helps film our meetups and retreats too.

Plus he’s the hook up for ordering surfboards, gear, or answering any other questions you have.

read his surfer's journal interview here

Pro-Surfer, Technique Coach
A woman with wavy blonde hair holding a surfboard on a sandy beach with the ocean in the background. She is wearing a black wetsuit and smiling. A seagull is flying in the blue sky, and there are rocks and a car in the foreground.

Lauren

I’ve spent the last six years as a brand marketer at Surfline sharing the stories of surfers who live and breathe the ocean, and somewhere along the way I became one of them.

That work has taken me to incredible breaks around the world and completely unlocked my obsession with surf travel, warm water, and the kind of trips you plan your whole year around.

I live in Santa Cruz, surf here as much as I can, and have made a home in this grungy feral surf town life.

I’m fluent in Spanish and chronically drawn to Latin America. Dolphin energy is my natural state.

I came to Sea State because I believe surfing and ocean devotion can be a real platform for healing, for women coming back to themselves, taking up more space, and building lives that actually feel aligned.

As community manager I’m here to nurture that. To show up for the women in this community and help us find our way.

Community Manager

tour the sea state platform

Sea State Tour:

Sea State is a private community for women surfers who want more support, structure, and connection in their surfing.

Think of it like having a bigger surf crew and coaches who are there for you week after week, month after month, who get to know your surfing over time. Inside, you’ll find a home for the full surf journey: the technique breakthroughs, the practical progression, the questions that come up between sessions, the confidence-building, and the deeper work that shapes how you show up in and out of the water.

Coaching that grows with you

Submit your surf clips for detailed video breakdowns, including wave lines drawn directly onto your footage and clear feedback on what to work on next. You can also submit clips of surfers who inspire you—whether that’s Mikey February or Stephanie Gilmore—and get a breakdown of what they’re doing.

Coaching comes from Maddy and Timmy, a professional surfer, so you’re not just receiving one-off advice. You’re building an ongoing relationship with coaches who understand your goals and progression.

A community that keeps you intentional

Each month, we come together for group coaching calls, with recordings available to revisit anytime. Weekly check-ins create space for surf intentions, wins, journal prompts, vision boards, favorite surf videos, trip stories, and the real-life moments that come with learning to surf.

Because the more you name your wins, the more you begin to see them.

Support beyond the lineup

Sea State includes an evolving library of resources shaped by what members want to learn—from roundhouses, backside cross steps and nose rides to surfboards, shaping, and workshops with guest speakers.

You’ll also find deeper resources for reconnecting with your love of surfing: guided workbooks, journaling playlists, and conversations around self-trust, self-betrayal, and the mindset side of progression.

Ask questions anytime, get coaching on the go, meet other members at Sea State events, and become part of a community that’s here to cheer you on—both in and out of the water.

join now
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Starfish and small fish swimming in clear shallow ocean water, with sunlight creating bright, wavy patterns on the sandy ocean floor.
Clear shallow ocean water with visible rocks and algae beneath the surface.
A group of people sitting by a small pool on a patio, overlooking the ocean with cloudy skies.

Sea state, was an incredible community space where I felt seen for the first time with lots of my struggles with surfing.

It felt really intentional, kind, and collaborative. With sea state, I started to allow more flow into my life and take my time getting out there, practicing mindfulness, and intention.

If you have felt stuck, and are open to joining a community of women who are experiencing similar feelings - join. It can be really empowering to enter a space where you can be yourself, and work through the walls we all hit when we are trying to improve at a sport that isn’t consistent.

You’re about to understand your relationship to the surf better, and with yourself. It’s 100% worth it. Joining Sea State will facilitate rediscovering the joy and purpose for getting out there.

-Sam

Woman in a brown bikini standing against a weathered wall with arms stretched out.

this is a rebellion.

Silhouettes of two women practicing yoga on the beach at sunset with the ocean and clouds in the background.

We were taught to measure everything by how good we are at it. Every love turned into a metric. Every joy into a project.

Even surfing became one more thing to get better at. One more place to fall behind, compare ourselves, and prove ourselves.

Sea State isn't against progression. We built this because we believe in good surf technique, good style, personalized coaching, and real growth. That’s the foundation of sea state. What we're against is the idea that you have to earn your place before you're allowed to belong, enjoy yourself, or call yourself a surfer.

You belong because you love the ocean. That's the requirement. The coaching, the community, the technique work, all of it is here to help you take your progression seriously, without ever taking the joy hostage.

Where surfing gets to be a devotion again, not a performance. Where you build life around the waves on purpose, alongside women who are doing the same.

Four women standing on a rocky beach with surfboards in hand, facing the camera. The ocean waves are in the background, and there is a clear sky with some clouds.
A woman standing on a rocky beach holding a surfboard with a fin, near the ocean with rocks in the water.
let's do this

and then there's everything that comes with being a woman in a male-dominated sport…

A person is kneeling on a surfboard in the ocean, with a colorful sky and clouds at sunset in the background.

Surfing has its own culture. And sometimes being a woman in it means navigating a lot more than just the wave in front of you.

The intimidation.
The comparison.
The perfectionism.
The feeling that everyone else knows something you don't.
The hesitation to paddle for the wave.
The fear of looking bad.
The feeling that you need to be better before you can take up space.
The pressure to prove you belong in a lineup that wasn't necessarily built with you in mind.

Sea State is a place to work on that too.

Not so you can become tougher.

So you can become more yourself.

I want you to try the thing without thinking about whether anyone is watching.
I want you to go for the set.
I want you to fall and laugh and paddle back out.
I want you to watch a video of yourself surfing and genuinely think:

“I love the way I surf.”

That's the kind of confidence we're after.

Tropical beach with turquoise water, palm trees, and a wave in the ocean.
A woman surfing on a wave in the ocean under a clear sky.
let's do this

sea state pillars

  • 001. surf on rail

    good surfing and good style is all about learning the foundations of surf technique. surround yourself with surfers who expand what’s possible for your surfing. from just going straight → surfing on rail. that’s what we for you

  • 002. beginners mindset

    no losses just lessons, always learning + enjoying the process. this is a no-judgement zone. we take surfing seriously, but not ourselves. being open minded and curious no matter what stage of the surf journey you are on.

  • 003. celebrate wins

    even the small ones, even when it’s one step back before 2 steps forward. get used to good things happening to you + your crew when you celebrate yourself and celebrate each other on a regular basis.

  • 004. create space

    take up space + create spaciousness in all areas of surfing + life. no more playing it small, especially as a woman in a male-dominated sport

Become a Founding Member

Join now and help shape this community.

Sea State is an ongoing membership. A coaching relationship + your crew for the long haul, not a program you finish. And this is the first time it's ever opened to a small community of friends and family.

Founding members lock in this price forever.

When the price goes up for everyone else, yours never changes.

The founding rate ends when this first group fills.

Founding members set the tone of this whole movement. That's you.

Imagine a year from now, watching your surf clips and you surf the way you always dreamed off…

become a founding member
Four women walk into the ocean at a pebble beach holding surfboards with the words "Sea State" written in pink cursive overlayed on the image.

Imagine what a season of actually being intentional about your surfing could do.

You know what you're working on.
You know why you're working on it.
You know how to practice.
You can see changes in your turns.
You catch better waves.
You understand your boards better.

So you start trying the maneuvers you've been dreaming about.
You recognize what's happening when you watch yourself surf.
You stop needing every session to prove that you're getting better.
You feel more comfortable in the lineup.
You paddle for the wave.
You try the thing
You fall.
You laugh.
You try again.

And slowly, almost without noticing it, your surfing starts to look like the vision you came to Sea State with.

sea state

sea state

join sea state

Your Questions, Answered

  • Sea State is an online surf coaching community for women. Members get personalized surf video analysis, technique coaching, monthly group coaching, surf education, accountability, and a private community of women who are working on their surfing together.

  • Sea State is for women who love surfing and want to continue progressing in the water. Members can be beginners, intermediate surfers, or experienced surfers. All surfboards and surf styles are welcome.

  • Sea State is an ongoing surf coaching membership rather than a one-time course. Members receive continued coaching, video feedback, education, community support, and resources as their surfing evolves.

  • Yes. Sea State members can submit surf footage for personalized video analysis. Coaching can cover technique, positioning, timing, wave selection, style, decision-making, and what to focus on next.

  • Yes. Sea State includes surf technique guidance for women who want to progress their surfing, including surfers working on shortboarding, turns, positioning, timing, advanced techniques like snaps, roundhouses, and blow tails - and developing their own surf style.

  • No. Sea State welcomes women across different surfing levels. Coaching is personalized to the individual surfer, so members can work on the skills and challenges that are relevant to their current level.

  • Yes. Sea State combines online surf coaching with a private community. Members can ask questions, share surf clips, talk about boards and surf travel, connect with other women, participate in coaching calls, and stay accountable to their surfing goals.

  • Sea State combines personalized coaching, surf video analysis, technique education, regular coaching calls, accountability, and community. Instead of trying to improve through random surf tutorials alone, members receive ongoing guidance based on their own surfing and goals.

  • No. Sea State is an online community for women surfers around the world. Members can participate remotely, with opportunities for in-person meetups, filming sessions, and retreats depending on location and availability. We are currently running meetups across the california coast and expanding.

  • A traditional surf course gives you information to work through. Sea State is designed as an ongoing relationship with your surfing. You can continue submitting questions and waves, receive coaching over time, connect with other women, and adapt your goals as your surfing changes.

  • You send in your clips and get detailed video breakdowns from Maddy + Timmy. Technique, positioning, timing, wave selection, style, decision-making, and what to focus on next. BUT you DO NOT need your own surf clips, you can send in your inspo clips and written questions - we break it down for you. Plus a live call every month. Real, ongoing, personal. Not vague tips.

  • Ask it. The ask-the-group channel exists exactly for that. No judgment, nothing too small. Seriously, someone else probably has the same question.

  • Recorded and up the same day. Send your questions ahead, watch back anytime.

  • $41/month for 12 months is the founding rate going to $66/month in October. Join now and your founding rate stays put until you cancel. You can cancel anytime.

  • Sea State is built through the lens of women in surfing. It's surfing for the feminine gaze. That's the heart of it, and it won't change. Everyone is welcome inside, including gender non-conforming and she/they/queer folks. Women are the center but no gender requirements.

  • Yes. All levels, all boards, all bodies. We celebrate neurodivergence, physical ability, and every kind of diversity in the lineup. A soft place to land, on purpose. We are a group of mixed people with mixed nationalities. We’re committed to learning how we can promote equality in the lineup and decolonizing surfing.

still have questions about sea state? ask them here!

A woman surfing on a small wave in the ocean during daytime.