sea state
your love for the ocean deserves a home.
Sea State is a community for women who surf - where surf progression, belonging, and devotion to the ocean come together. A place to find your surf anchor, trust your own path, and experience surfing as a source of confidence and joy.
Inside you’ll get personalized support, technique coaching, video analysis, workbooks, resources, workshops, live calls, guest speakers, and a private community platform with women who care about the ocean and want to keep showing up for surfing (and themselves) as much as you do.
This is more than surf coaching. It’s support, reflection, accountability, and real connection - so you can grow as a surfer in community, in a way that feels nourishing, grounded, and sustainable.
You don’t have to figure out surfing alone. All levels, all surfboards welcome.
Open to a small community - 25 spots available for the founding cohort.
“Through Sea State, I found something I didn’t even realize I was missing: a surf anchor. A purpose that runs much deeper than progression or simply getting better for the sake of getting better.
Through setting surf intentions, the workbooks, resources, support from Maddy, the Sea State retreat, and being surrounded by other women, I started to understand what surfing really means to me. It’s the aliveness, the confidence, the power, the strength, the energy. Those are the reasons I show up for myself through surfing.
Sea State helped me uncover that deeper, emotional truth. And when you surf from that place, the ego melts away. What’s left is pure positive energy, joy, and gratitude. That’s what Sea State has given me: a completely different relationship with surfing, and a deeper connection to the vital life force I get from being in the ocean.”
-Lauren
this is a rebellion.
We were taught to measure everything by how good we are at it. To turn every love into a metric, every joy into a project, every morning into something to optimize. Even surfing became one more thing to get better at, fall behind on, and prove ourselves in.
But surfing was never about the wave count. It's an anchor. A purpose that runs deeper than progression. A way back into your body, your connection to nature, and the vital life force energy the ocean was always trying to hand you, before anyone taught you to keep score.
Sea State is where we put the scorekeeping down. Where surfing gets to be a devotion again, not performance. Where you build a life around the waves on purpose, with the women doing the same.
There's a whole system built to keep us busy + disconnected. Consuming instead of creating. Scrolling instead of paddling out. Comparing instead of connecting.
And it runs better when we're too tired to surf, too behind to play, and too cut off from each other to build the kind of community we actually need.
Sea State is us opting out. On purpose, together.
A conscious decision to dream big, design the ocean life we desire, and return to the water, knowing we are on this journey together.
what sea state is built on
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A sanctuary to deepen your devotion and evolve in the water alongside women who truly see you. No ego, no earning your place, and no bad vibes. Simply arriving as you are, practicing play, and breaking through plateaus in your mindset + technique because you finally have somewhere to work on your surfing with people who support you.
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1:1 coaching - personalized video analysis of your actual waves from Maddy + Timmy Reyes (a former world-tour pro - insane value), a monthly coaching call, and space to ask questions at anytime in the sea state platform. For every board, technique, and fear question you have - we’re here for it! Plus you’ll your whole surf community supporting you. From advanced to beginner we learn from each other + support each other. You’ll be part of an inspirational crew that expands what’s possible.
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From setting intentions and celebrating victories to board discussions, video submissions, and monthly live sessions. Stop scattering your surf progress. This is a dedicated space for your surfing life and vision. Journal prompts and check-ins every month to guide your journey.
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Video breakdowns of maneuvers, recommendations for gear, workbooks, workshops, discounts, and as a founding member you get to request resources.
you don't have to figure out surfing alone.
The ocean teaches us so much about ourselves. But some of the most important moments are the ones we share. The turn where something finally clicked. The breakthrough you've been chasing for a year. The session that reminds you exactly why surfing is so life-affirming. Those moments were meant to be shared.
And we need somewhere to bring the rest of it too. A place to ask the little (+big) questions, share the frustration, drop the ego, break through the plateau’s, rewrite our limiting beliefs, and practice play in the ocean. A place to drop the weight of the world at the door.
I didn't just build Sea State because I was missing a surf crew (I was). I built it because this beautiful thing we all love, the ocean, the surfing, the devotion, deserves a place to grow. This is for women who want to build a life around the waves, and want guidance to actually make it happen.
Made with grom energy, eternal stoke, and the serious commitment of showing up for the waves. Like a little online surf shack by the sea. A hub for mermaids.
Sea state, was an incredible community space where I felt seen for the first time with lots of my struggles with surfing. It was the first time I wasn’t met with the ‘just send it’ mentality.
It felt really intentional, kind, and collaborative. Not just like this is my own mental load to take on but one I can now carry because of the support.
Before sea state, I would run out into the surf, and feel rushed. I was worried about performing and really hard on myself. I started pushing myself too far past my comfort zone at times. After sea state, I started to allow more flow into my life and take my time getting out there, practicing mindfulness, and intention.
If you have felt stuck, and are open to joining a community of women who are experiencing similar feelings - join. It can be really empowering to enter a space where you can be yourself, and work through the walls we all hit when we are trying to improve at a sport that isn’t consistent.
You’re about to understand your relationship to the surf better, and with yourself. It’s 100% worth it. Joining Sea State will facilitate rediscovering the joy and purpose for getting out there.
-Lauren
stop overthinking it + build your self-trust muscle.
When you don’t paddle out, when you don’t take the drop, when you sit on the shoulder, when you don’t hit the steep section.. it's easy to think what you're losing is just the surfing. Reps. chances.
It's more than that.
You’re losing the version of you that surfing brings out. Playful. Free. In your body. The one who feels most like herself with saltwater in her hair and nowhere she has to be. The one who feels proud, satisfied, euphoric after a surf. What if you could have MORE sessions that feel like that, even when you’re still learning how to?
When you’re overthinking it instead of enjoying the process, when weeks pile up without surfing… that’s what hindering your progress. Not your pop-up. Not your cut back. You’re avoiding the “you” that you’re meant to become..
You don't need to get more disciplined. You need a way back to her that doesn't depend on overthinking it alone every paddle out. That's what sea state is for. A place to build the self-trust muscle back, with people who are doing it with you.
Inside Sea State
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You'll have ongoing coaching, technique education, video analysis, and resources designed to help you understand the ocean, make better decisions, and progress with intention. -
Submit your surf clips, or clips of surfers you want to learn from, and receive in-depth video breakdowns with Maddy and professional surfer Timmy Reyes. We'll look at your waves, technique, positioning, and what to work on next. See your surfing differently
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Weekly check-ins keep your surf intentions alive between sessions. Share your wins, your questions, your struggles, and what you're working toward. Because progression happens when you keep showing up.
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Ask questions. Share waves. Talk surf travel. Make plans. Get advice. And learn from women who are figuring it out alongside you. -
Surf Intentions Workbook, workshop recordings, coaching resources, and tools to help you keep progressing long after you close this page.
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Founding members get invitations and early access to Sea State meetups, group filming sessions, Sea State Sessions, and surf retreats.
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A 90-minute monthly group coaching call with Maddy. Bring your questions, get coaching, learn alongside the community, and go deep. Submit your questions at any time - recording available same day.
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Plus space to create monthly and seasonal vision boards + actually follow through on them.
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Not just a one-off coaching session. You can ask questions and get support at anytime inside our own private Sea State platform.
break through the surf plateau you've been stuck on for two years.
you might be one of us if…
You keep saying you want to surf more, and the weeks keep going by anyway.
You're a little intimidated by your local lineup, and you're tired of pretending you're not.
Surfing sometimes feels like the only thing that matters. You plan your life around the tides. You wake up before the sun, or you move your whole schedule so you can surf midday when it's glassy. But you still feel lost on the journey.
You're building work-life balance so you can go surf whenever you want to, but you still don’t have examples of how women are doing that in real life.
Your surfboards are your birkins.
You don't want bro culture or big egos. You want to surf for the female gaze.
You don't know what board to buy next, but you know it's the thing that unlocks your next level, and you don't know who to ask.
You want surfing to feel joyful again. Not like logistics. Not like proof you're good enough to be out there.
You're not looking for a bootcamp. You're looking for a way back in.
What you actually want, under all of it: to be seen. In your surfing, and in your love for it. And to find the women who feel it too.
You've wanted this for a long time. And wanting it quietly has started to feel like settling.
There's a certain kind of woman who gets all of this. Who gets why one good session is the highlight of your whole month. We get it because we feel it too.
what happens inside sea state:
Everything's included from the moment you join.
your guides.
This isn't just a platform. It's your surf family, your coaches, and a safe place to land, all in one.
Maddy
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Founder and Coach
Timmy
your favorite surfer's favorite surfer. The eternal grom, whether he's in a 20 foot barrel or 2 inches of whitewater. No one on earth is more stoked than timmy. He's a professional surfer who left the championship tour, at 11th in the world, to chase his real vision: become one of the most barreled people on the planet.
he's also a true mermaid, deeply in touch with his feminine side, which is exactly why he thrives in this space with us. our technique coach, our insider for all things surf, and the one always reminding us not to take life too seriously, that the wins are worth celebrating, and that learning is supposed to be fun.
not everyone gets to work with one of the best and most barreled surfers in the world. i couldn't be more excited to share my coach. i only picked up a shortboard 5 years ago. because of timmy, i finally surf the way i've always dreamed of. Timmy’s job in sea state is to answer any shortboard + technique questions in our video analysis coaching. Plus he’s the hook up for ordering surfboards, gear, or any other questions you have.
Pro-Surfer, Technique Coach
Community ManagerLauren
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
tour the sea state platform
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
What the girls are saying:
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"Communication was top-notch and the final outcome was even better than we imagined."
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“A professional team that delivers on their promises.”
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“Their attention to detail and commitment to quality truly stood out.”
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“Every detail was thoughtfully executed. We're thrilled with the outcome.”
Become a Founding MemberJoin now and help shape this community.
Sea State is an ongoing membership. A coaching relationship + your crew for the long haul, not a program you finish. And this is the first time it's ever opened to a small community of friends and family.
Founding members lock in this price forever.
When the price goes up for everyone else, yours never changes.
The founding rate ends when this first group fills.
Founding members set the tone of this whole movement. That's you.
For way too long I thought becoming a better surfer was the thing that would finally make me feel like I belonged. More confidence, better waves, more experience. But surfing doesn't work that way. Belonging doesn't come after you become good enough.
You belong because you love the ocean. That's the requirement.
Sea State isn't a place you prove yourself before you're welcomed in. You're seen from the moment you arrive. As a woman who loves the water, who is passionate about surfing. Your tendencies, your style, your strengths, your next step. Personalized for your own signature surf style, rather than being forced into someone else's mold.
That's where real belonging and real coaching both begin: being seen.
you belong because you love the ocean.
you belong because you love the ocean.
the door.
You've been meaning to go through… it’s time.
We see u. Personalized coaching that actually understands your surfing, a crew of women who've got you, and a home for the surfer you're becoming.
The surfing life you dream of is waiting. So come do it with us. Send us your waves. Meet your people. Take your place in the water.
Your Questions, Answered
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We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
still have questions about sea state? let’s connect!
